Braze

Be Absolutely Engaging™. Deliver personalized, real-time customer experiences across channels.

by Braze · Marketing Automation

Executive Summary

Braze is a leading customer engagement platform that empowers brands to deliver personalized, real-time marketing across various channels like email, push notifications, in-app messages, and SMS. It is primarily used by marketers, growth, and engagement teams in mid-market to enterprise-level companies. The platform's key business value lies in its ability to unify customer data, leverage AI for intelligent decisioning, and orchestrate sophisticated cross-channel campaigns, differentiating itself through its real-time streaming data architecture and advanced personalization capabilities.

Use Cases

  • Orchestrating personalized customer journeys across mobile, web, and email.
  • Sending real-time transactional messages and promotional campaigns.
  • Driving app downloads and user onboarding with targeted messaging.
  • Reducing customer churn through AI-powered win-back campaigns and re-engagement.
  • Personalizing product recommendations and offers based on user behavior and catalog data.
  • Collecting zero-party data through in-app surveys and preference centers.

Features

Visibility

  • Campaign Analytics: Real-time performance tracking and insights for individual campaigns and message variants.
  • Canvas Analytics: Top-line statistics and performance analysis for multi-step customer journeys (Canvases), including conversion rates and revenue generated.
  • Channel Performance Dashboard: Overview of engagement metrics across different messaging channels like email, SMS, and push notifications.
  • Report Builder: Customizable tool to create and save reports based on various data dimensions and metrics.
  • A/B and Multivariate Testing: Tools to test different messaging, creative, timing, and frequency variables to optimize campaign performance.

Intelligence

  • BrazeAI Decisioning Studio™: AI-powered decisioning engine for 1:1 personalization and optimization of key performance indicators.
  • Intelligent Selection: Algorithmic tool that pairs customers with specific journeys and campaigns based on variant performance over time.
  • Intelligent Channel: Weighs available channels and selects the ideal one for each customer on a per-customer basis to increase deliverability and reduce distractions.
  • Intelligent Timing: Delivers messages to each user at their optimal send time, calculated based on past engagement, to maximize open and click rates.
  • Predictive Churn: AI models to identify users at risk of churning, enabling proactive re-engagement strategies.

Support

  • Braze Support Portal: Centralized platform for submitting and tracking support cases, accessible to designated support contacts.
  • Comprehensive Documentation: Extensive user guides, developer guides, and API documentation for self-service support and technical implementation.
  • Dedicated Customer Success Manager (CSM): Personalized guidance and strategic support for enterprise clients to maximize platform value.
  • Braze Learning: Educational resources, courses, and use case libraries to help users master the platform and marketing strategies.

Technical Specifications

Architecture
Cloud-native SaaS with a streaming data architecture
Deployment
Cloud/SaaS
Authentication
SSO, SAML 2.0, MFA, API Key Authentication
API Available
Yes
MCP Server
Yes

Infrastructure

  • AWS
  • Rackspace

AI/ML Stack

  • Machine Learning
  • Natural Language Processing (implied by generative AI)
  • Predictive Analytics
  • AI Agents

Integrations

  • Snowflake
  • Segment
  • mParticle
  • Amplitude
  • Mixpanel

Security & Compliance

Certifications: SOC 2 Type II, ISO 27001, HIPAA

Encryption: AES-256 at rest and in transit; Identifier Field Level Encryption using AWS KMS for sensitive data like email addresses.

Pricing

Model
Tiered subscription, usage-based (e.g., number of contacts, message volume), custom enterprise pricing
Starting Price
Typically starts from $60,000 annually; contact sales for custom quotes.
Target Customer
Mid-market to Enterprise
Contract Type
Annual (typical for enterprise SaaS)
Free Trial
Yes, 14 days (credit card required)

About Braze

Braze is a customer engagement platform that powers personalized connections between consumers and brands across messaging channels. The platform provides marketing automation, personalization, and analytics for mobile and web.

Founded: 2011 · Headquarters: New York City, United States · Employees: 1000-5000 · Public