Celtra
Unlock the full potential of digital advertising with AI-powered creative execution.
Executive Summary
Celtra is a creative automation platform that leverages AI and machine learning to empower brands, media owners, and agencies. It streamlines the production of digital ad campaigns, enabling rapid creation of personalized and on-brand creatives across various formats and channels. The platform provides data-driven insights to optimize creative performance, ultimately enhancing efficiency, speed, and quality in digital advertising at scale.
Use Cases
- Automated Campaign Production: Rapidly produce thousands of digital campaign variations and on-brand creatives without extensive manual work.
- Personalized Dynamic Product Ads: Boost return on ad spend (ROAS) with fully customized creative templates for commerce ads, driven by product feeds.
- Omnichannel Ad Production: Generate pixel-perfect creatives for display, video, native, and out-of-home formats across all channels.
- Creative Performance Optimization: Make data-driven decisions and continuously optimize creative outputs based on performance learnings and insights.
- Global Creative Toolkit Management: Build and distribute scalable templates and branded toolkits for easy activation and localization across different teams and markets.
- Streamlined Creative & Media Workflows: Bridge the gap between creative strategy and media execution, fostering collaboration and efficiency.
Features
Visibility
- Real-time Creative Performance Tracking: Monitor ad engagement and performance metrics, especially on mobile devices, with granular reporting.
- Cross-Channel Data Aggregation: Aggregate creative data across various channels to provide performance insights to creative and media teams.
- Custom Analytics with PowerBI: Analyze and share data using PowerBI for deeper insights into advertising and platform usage.
Intelligence
- AI-Powered Creative Generation: Automate the creation of thousands of ad variations and layouts from scalable templates, speeding up production.
- Dynamic Creative Optimization (DCO): Personalize ads at scale by crafting video content using product information from catalogs and user behavior data.
- Pre-flight Creative Scoring: Utilize AI-powered insights and scoring to predict ad performance and ensure only high-performing assets are launched.
- Automated Asset Treatment: Leverage computer vision for automatic cropping, positioning, and sizing of creative elements within ad designs.
Support
- Dedicated Customer Success Management: Clients receive a designated success manager as a consultative partner to help achieve transformation goals.
- Consulting and Training Services: Expert support and training are provided to ensure effective platform usage and facilitate change management.
- Creative Services: Access to industry-trusted experts for premium creative production and consulting, especially for teams lacking time or resources.
- Seamless Onboarding: Comprehensive onboarding services and training are offered to quickly get new users proficient with the platform.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- SSO, OAuth2/OIDC, SAML
- API Available
- Yes
- MCP Server
- No
AI/ML Stack
- Machine Learning
- Computer Vision
Integrations
- Figma
- Adobe Experience Manager
- Google Ads
- YouTube
- Bynder
Security & Compliance
Encryption: Industry-standard encryption for data at rest and in transit, utilizing reasonable technical and organizational security measures.
Pricing
- Model
- Custom enterprise
- Starting Price
- Contact sales
- Target Customer
- Mid-market to Enterprise
- Contract Type
- Annual (implied by custom enterprise pricing)
- Free Trial
- Yes, Custom demo (credit card required)
About Celtra
Celtra is a creative automation software company that revolutionizes digital advertising through impactful creatives, providing tools for building and deploying ad campaigns at scale.