B2B Digital Audiences
Pioneer in B2B data, offering industry-leading Intent data, identity, and audience solutions for insights.
Executive Summary
Bombora provides premium B2B audience segments for targeted digital advertising and marketing campaigns, leveraging its proprietary Company Surge® Intent data. This data identifies businesses actively researching specific topics, allowing marketers to engage with in-market buyers at the optimal time. Bombora's solutions enhance various marketing workflows, from programmatic advertising to account-based marketing (ABM) and sales enablement. The platform offers identity and audience solutions that unlock a wealth of insights, helping brands get more value from their programmatic efforts. Through integrations with major marketing and sales platforms, Bombora enables precise targeting, personalization, and improved campaign performance, ultimately driving higher conversion rates and revenue growth for B2B clients.
Use Cases
- Targeted Digital Advertising: Activating Company Surge® audiences in platforms like LinkedIn Campaign Manager for precise ad targeting.
- Account-Based Marketing (ABM): Personalizing ABM strategies by understanding buyer intent and identifying in-market accounts.
- Sales Enablement: Providing sales teams with insights into which accounts are actively researching relevant topics, enabling timely outreach.
- Content Personalization: Tailoring content experiences based on identified intent topics to engage prospects more effectively.
- Market Insights & Planning: Visualizing intent data through dashboards to analyze topic trends and levels of intent across B2B accounts for strategic planning.
Features
Visibility
- Intent Data Visualization: Dashboards to visualize topic trends and levels of Intent across B2B accounts.
- Audience Segmentation: Ability to create premium B2B audience segments for targeted advertising.
Intelligence
- Company Surge® Data: Proprietary data identifying businesses actively researching specific topics, indicating purchase intent.
- Identity Resolution: Advanced identity resolution capabilities to link intent signals to specific accounts.
Technical Specifications
- Architecture
- Data company delivering solutions into existing workflows
- Deployment
- SaaS
- Authentication
- OAuth/OIDC, OAuth 2.0, OpenID Connect
- API Available
- Yes
Integrations
- Marketo
- LinkedIn Campaign Manager
- Octane11
Pricing
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise,Agencies
- Free Trial
- No
About Bombora
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Co-op of leading publishers, brand websites, and premium data providers. It provides leading Intent, Identity, B2B Audience, and Campaign Measurement solutions to help sales and marketing teams accelerate go-to-market strategies.
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