Visitor Insights
Score leads, prioritize chats, and personalize service with visitor data from public profiles.
Executive Summary
Olark's Visitor Insights is a PowerUp designed to enrich live chat interactions by providing agents with valuable, real-time data about website visitors. It automatically collects publicly available information from social profiles and other web sources, offering insights such as visitor interests, demographics (like gender), and professional background. This comprehensive data empowers businesses to effectively score leads, prioritize chat conversations, and tailor their sales and support approaches. The power-up integrates seamlessly into the live chat console, giving agents immediate context to personalize communication during and after chat sessions. By understanding who they are chatting with, agents can deliver more relevant and effective responses, leading to improved customer experiences, enhanced sales conversions, and more efficient customer support operations.
Use Cases
- Score leads based on visitor data to identify high-value prospects.
- Prioritize chat conversations to address critical inquiries first.
- Personalize service and sales approaches with detailed visitor context.
- Understand visitor interests and demographics for targeted communication.
- Improve overall live chat sales and support interactions.
Features
Visibility
- Real-time Visitor Profiles: Display visitor data, including interests summary and gender, directly within the chat console for agents.
- Lead Scoring & Prioritization: Use collected visitor data to score leads and prioritize chat conversations effectively.
Intelligence
- Public Data Aggregation: Automatically collects visitor data from public websites and social profiles.
- Demographic & Interest Summaries: Provides summaries of visitor interests and demographic information like gender.
Support
- Personalized Customer Service: Enables agents to tailor their service approach based on individual visitor insights.
- Enhanced Sales Interactions: Provides sales teams with context to personalize their approach and improve conversion rates.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
Integrations
- Salesforce
- WordPress
- Slack
- ActiveCampaign
- ActiveDEMAND
- Calendly
Pricing
- Model
- Subscription (add-on to Olark base plan)
- Starting Price
- $59/month
- Target Customer
- SMB,Mid-Market
- Contract Type
- Monthly
About olark
Olark builds accessible AI chatbots and live chat software, primarily serving small businesses. Founded in 2009, it was the first to make chat accessible to businesses without large budgets or engineering teams, helping them enhance customer interaction and support. Olark is also a Public Benefit Corporation.