Attio

AI-native CRM with auto-populated records, real-time enrichment, and embedded agents.

by Attio · CRM & Sales Automation

Attio screenshot

Executive Summary

AI-native CRM with auto-populated records, real-time enrichment, and embedded agents.

Use Cases

  • Building and managing sales pipeline
  • Automating sales workflows and data synchronization
  • Real-time customer data enrichment and insights
  • Accelerating deal closure and revenue growth
  • Custom CRM configuration for unique business needs

Features

Visibility

  • Customizable Dashboards: Visualize key sales metrics, pipeline status, and customer insights.
  • Customization: Adapt Attio to any business with flexible data models and views.
  • Real-time Enrichment: Automatically enrich records with up-to-date external data.

Intelligence

  • AI-native CRM: Leverages AI for auto-populated records, real-time enrichment, and embedded agents.
  • Ask Attio: A new way to work with your CRM, powered by Universal Context for deep business understanding.
  • Lead Management: Manage and track leads effectively through the sales funnel.
  • Decision Making: Provides insights to support informed sales decisions.

Technical Specifications

Architecture
Cloud-native platform with a REST API, SDK, and App SDK for extensibility.
Deployment
SaaS
Authentication
SSO/SAML, API Keys
API Available
Yes
MCP Server
Yes

Integrations

  • Okta
  • Sequence

Pricing

Model
Tiered (Free, Plus, Pro, Enterprise)
Starting Price
Free plan available
Target Customer
SMB,Mid-Market,Enterprise
Contract Type
Annual
Free Trial
No

Ratings & Reviews

G2: 4.7/5/5

About Attio

Attio is an AI-native CRM platform designed to reinvent customer relationship management for the next generation of business. It helps go-to-market teams build pipeline, accelerate deals, and compound revenue by leveraging real-time customer data and automation.

Founded: 2019 · Headquarters: London, United Kingdom · Employees: 51-200 · Private

Alternatives to Attio

  • Bigin by Zoho CRM by Zoho — Simple yet powerful CRM for small businesses to manage customer-facing operations.
  • Capsule CRM by Capsule — Simple yet powerful CRM for managing contacts, sales, and projects.
  • Close CRM by close — The No BS CRM for small, scaling businesses.
  • Copper CRM by Copper CRM — The #1 CRM for Google Workspace users, simplifying relationships and boosting productivity.
  • Day AI by Day AI — AI-native CRM with generative interfaces for relational sales data.
  • Dynamics 365 by Microsoft — Intelligent sales applications to manage customer relationships and drive revenue.
  • Fishbowl Sales by Fishbowl — Integrate, manage, and adapt sales processes end-to-end with powerful inventory control.
  • Freshsales by Freshworks — Sell smarter and close faster with AI-powered sales CRM.

Keep researching