Wufoo

Build beautiful online forms, collect data, and automate workflows.

by SurveyMonkey · Email Marketing

Executive Summary

Wufoo is a cloud-based online form builder that enables businesses to easily create custom HTML forms for data collection, event registration, surveys, and payments. With an intuitive drag-and-drop interface, it simplifies the process for users without coding knowledge, offering robust features like conditional logic and integrations. The platform provides valuable insights through built-in reporting and helps automate workflows, serving a wide range of businesses from SMBs to larger enterprises.

Use Cases

  • Contact Forms for lead capture and customer inquiries.
  • Event Registration for collecting attendee information and payments.
  • Customer Surveys for feedback, market research, and satisfaction analysis.
  • Job Applications for collecting resumes and applicant details.
  • Order Forms for accepting product orders and online payments.
  • Feedback and Support Request Forms for streamlining customer service.

Features

Visibility

  • Built-in Analytics: Track form performance metrics like completion rates, abandonment points, and submission patterns to optimize forms.
  • Custom Reports: Create personalized reports with visual displays including graphs, charts, and key metrics for data-driven decisions.
  • Data Export: Export form submission data to spreadsheets (CSV, Excel) for offline analysis and backup.

Intelligence

  • Conditional Logic: Implement branching logic to customize fields displayed based on previous answers, creating dynamic and personalized form experiences.
  • Real-Time Notifications: Receive instant email or text notifications upon form completion to ensure prompt follow-up on entries.
  • Spam Prevention (CAPTCHA): Integrate CAPTCHA to prevent bot submissions and ensure that form entries are from human users.

Support

  • Help Center & Guides: Access a comprehensive online help center with articles, tutorials, and guides for self-service support.
  • Email Support: Contact customer support via email for assistance with platform usage and issues.
  • Expedited/Priority Support: Higher-tier plans offer faster response times and dedicated support for critical issues.

Technical Specifications

Architecture
Cloud-native SaaS
Deployment
Cloud/SaaS
Authentication
Access control, password protection, CAPTCHA integration.
API Available
Yes
MCP Server
No

Security & Compliance

Certifications: SOC 2 Type II, GDPR, PCI DSS 3.2, EU-US Privacy Shield

Encryption: AES-256 equivalent 256-bit SSL encryption in transit; field encryption at rest on higher-tier plans.

Pricing

Model
Tiered subscription (Free, Starter, Professional, Advanced, Ultimate)
Starting Price
Free plan available; paid plans start from $19/month (monthly) or $14.08/month (annual billing).
Target Customer
SMB to Mid-Market, Non-profit Organizations, Educators, Individuals
Contract Type
Monthly or Annual
Free Trial
Yes, Free plan with limitations (5 forms, 100 entries/month, 10 fields/form) serves as an ongoing trial. (credit card required)

Ratings & Reviews

G2: 4.2/5

About SurveyMonkey

SurveyMonkey is a global leader in online surveys and forms, providing a fast, intuitive platform that empowers individuals and organizations to collect data and gain insights through customizable surveys and forms. Founded in 1999, the company serves a diverse range of sectors, including business, education, healthcare, government, and non-profit organizations.

Founded: 1999 · Headquarters: San Mateo, United States · Employees: 1000+ · Private