Outbrain
Connecting advertisers with engaged audiences across the open internet through native discovery.
Executive Summary
Outbrain is a leading native advertising and content discovery platform that leverages advanced AI and machine learning to connect advertisers with highly engaged audiences across a vast network of premium publishers. It serves performance marketers and brands seeking to drive conversions and brand awareness by delivering personalized content recommendations. Its differentiation lies in its AI-driven optimization, creative automation tools, and extensive reach on the open internet, offering an alternative to walled garden platforms.
Use Cases
- Driving new user acquisition and lead generation for brands.
- Increasing brand awareness and engagement through native content distribution.
- Optimizing ROI for direct response campaigns across the open internet.
- Retargeting website visitors with personalized content recommendations.
- Expanding reach beyond walled garden platforms to premium publishers.
- Testing and scaling native ad campaigns efficiently using AI-driven optimization.
Features
Visibility
- Real-time Performance Monitoring: View live campaign metrics including clicks, impressions, CTR, and CPC directly within the Amplify dashboard.
- Conversion Tracking: Track various conversion events, from newsletter sign-ups to purchases, and optimize campaigns based on these actions.
- Publisher and Section Reporting: Analyze performance across individual publishers and specific sections within those publishers to identify top-performing placements.
- Audience Insights: Gain insights into audience demographics and interests to refine targeting strategies.
Intelligence
- AI-driven Bid Automation: Automated bidding strategies optimized by AI to achieve campaign goals like maximizing clicks or conversions.
- Generative AI for Creative Automation: Tools for automatic copy generation (e.g., alternative titles), image outcropping, and dynamic video creation from static images.
- Adaptive Landing Pages (DressCode): AI-powered solution (DressCode) to automatically adapt landing page content based on the ad message a user clicked, increasing coherence and conversion potential.
- Dynamic Exploration (Outbrain DSP): A special campaign type within Outbrain DSP that uses AI to test new traffic sources efficiently and transparently, identifying successful placements.
- Interest and Attribute Targeting: Target users based on their specific interests and attributes, leveraging Outbrain's first-party data and allowing for granular audience segmentation.
Support
- Dedicated Account Management: Access to account managers for strategic guidance, campaign optimization, and expanded limits for blocking publishers/sections.
- AmpliFAI Smart Assistant: An AI-powered smart assistant providing instant, reliable support 24/7 for queries within the Amplify dashboard.
- Help Center & Guides: Comprehensive online resources including case studies, guides, and a help center for self-service support and best practices.
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- SSO, MFA
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- GCP
AI/ML Stack
- Machine Learning
- Generative AI
- Predictive AI
- NLP
Integrations
- Google Analytics
- Facebook Pixel
- Segment
- HubSpot
Security & Compliance
Certifications: SOC 2 Type II, ISO 27001, GDPR
Encryption: Industry-certified security and encryption protocols are implemented for data protection.
Pricing
- Model
- CPC (Cost-Per-Click)
- Starting Price
- $0.03-$0.50 CPC with $20/day minimum budget (transparent auction-based pricing).
- Target Customer
- SMB to Enterprise
- Contract Type
- Flexible, typically campaign-based with options for ongoing partnerships
- Free Trial
- No (credit card required)
About Outbrain
Outbrain is a leading technology platform specializing in content discovery and recommendation services, helping publishers and advertisers engage audiences across the open internet. Founded in 2006, the company is headquartered in New York City and operates globally, offering personalized content recommendations to enhance user engagement and drive business outcomes.