Conga CPQ
Accelerate revenue, optimize pricing, and streamline complex sales processes with intelligent CPQ.
Executive Summary
Conga CPQ (formerly Apttus) is a cloud-based, enterprise-grade Configure-Price-Quote solution designed for B2B companies with complex product catalogs and pricing structures. It automates and streamlines the entire sales process from product configuration to quote generation and contract management, empowering sales teams to accelerate sales cycles, optimize pricing, and reduce errors. Its differentiation lies in robust configuration capabilities, flexible pricing rules, CRM-agnostic integration, and AI-powered insights for a scalable, enterprise-ready platform.
Use Cases
- Configuring complex product and service bundles with intricate dependencies and rules.
- Automating the generation of accurate, branded quotes and proposals for diverse offerings.
- Managing and automating subscription lifecycles, including renewals, upsells, and adjustments.
- Ensuring consistent pricing and configuration across all sales channels (direct, partner, e-commerce).
- Streamlining and accelerating approval processes for discounts, legal terms, and deal structures.
- Optimizing pricing strategies with dynamic rules, tiered pricing, and volume discounts to improve margins.
Features
Visibility
- Real-time Sales Monitoring: Track live data on sales activities, customer interactions, and deal progression to make informed decisions.
- Price Waterfall Analysis: Visualize the breakdown of pricing, discounts, and costs to understand true margins and profitability per line item.
- Analytics & Reporting: Gain comprehensive insights into quote performance, pricing trends, and sales cycle bottlenecks through customizable reports.
Intelligence
- Guided Selling Workflows: Empower sales reps with intuitive, step-by-step guidance to select the right products, services, and bundles based on customer needs.
- Automated Price Optimization: Leverage AI to generate faster and more accurate pricing, including dynamic discounts, tiered pricing, and contract-based adjustments.
- Dynamic Pricing & Discounting: Automate the application of complex pricing rules, tiers, and discounting strategies while maintaining margin control.
- Automated Approval Workflows: Streamline the approval process for quotes, discounts, and legal terms by automatically routing requests to the appropriate stakeholders.
Support
- Comprehensive Online Documentation: Access official guides, tutorials, and knowledge bases to understand product functionality and best practices.
- Customer Support Services: Receive assistance with product queries, technical issues, and implementation guidance from Conga's support team.
- Community Forums: Engage with a community of users and experts to share knowledge, ask questions, and find solutions.
Technical Specifications
- Architecture
- Scalable microservices architecture
- Deployment
- Cloud/SaaS
- Authentication
- External identity provider authentication via OAuth 2.0
- API Available
- Yes
- MCP Server
- No
Infrastructure
- AWS
- Azure
- GCP
AI/ML Stack
- Machine Learning
Integrations
- Salesforce
- Microsoft Dynamics
- SAP
- Oracle
- DocuSign
Security & Compliance
Certifications: SOC 2 Type II, GDPR
Encryption: AES-256 at rest, TLS 1.2+ in transit (standard for enterprise SaaS)
Pricing
- Model
- Custom enterprise
- Starting Price
- Contact sales
- Target Customer
- Mid-market to Enterprise B2B companies
- Contract Type
- Annual or Multi-year
- Free Trial
- No (credit card required)
About Conga Corporation
Conga is a software development company specializing in Revenue Lifecycle Management solutions. Their platform integrates Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities, serving over 10,000 customers globally.