Moz API

Programmatic access to Moz's SEO data for custom tools, dashboards, and integrations.

by moz · SEO & SEM

Moz API screenshot

Executive Summary

Moz API provides programmatic access to Moz's extensive SEO data, enabling developers and businesses to build custom SEO tools, dashboards, and integrations. It offers a flexible and scalable solution for accessing valuable metrics like link data, keyword data, and more, which are crucial for search engine optimization strategies. The API is designed to be affordable, with pricing plans that scale with usage, allowing users to pay only for the data they need. It offers both free access with limited requests and paid plans starting from $5/month. The API has evolved, with all endpoints now unified in a single API instance (V2), and it supports various methods for data retrieval, making it a powerful resource for enhancing SEO capabilities.

Use Cases

  • Create custom SEO tools and applications
  • Build custom SEO dashboards for monitoring performance
  • Integrate Moz data into existing marketing or analytics platforms
  • Enhance website optimization with programmatic access to SEO metrics
  • Develop web crawlers and indexers leveraging Moz's extensive URL data

Features

Intelligence

  • Link Explorer Data: Programmatic access to backlink profiles, domain authority, page authority, and other link metrics.
  • Keyword Explorer Data: Access to keyword difficulty, search volume, and other keyword research metrics.
  • Historical Data Access: Retrieve up to 20 years of historical SEO data for trend analysis.

Technical Specifications

Architecture
JSON-RPC 2.0 API
Deployment
SaaS
Authentication
API Key
API Available
Yes
MCP Server
Yes

AI/ML Stack

  • Moz AI
  • machine learning algorithms

Integrations

  • Google Sheets
  • Relevance AI

Pricing

Model
Tier-based pricing
Starting Price
$20
Target Customer
SMB,Mid-Market,Enterprise
Contract Type
Monthly
Free Trial
Yes, Unlimited (free tier) (no credit card required)

About moz

Moz is a SaaS company that provides search engine optimization (SEO) tools and analytics, including the Moz Pro platform for keyword research, rank tracking, site audits, and link analysis. They serve marketers, agencies, and enterprises with products and educational resources to improve organic search performance.

Founded: 2004 · Headquarters: Vancouver, BC, Canada · Employees: 51-200 · Private

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