Acquisio Turing™
AI-powered bid and budget management for peak SEM campaign performance.
Executive Summary
Acquisio Turing™ is an AI-powered bid and budget management software specifically designed to optimize SEM (Search Engine Marketing) ad campaigns. It leverages machine learning to provide 24/7 automated optimization of bids and budgets, aiming to improve campaign performance and efficiency. The tool is part of Acquisio's broader platform, which offers end-to-end features for easier campaign management, including launching, optimizing, integrating, and reporting across various ad platforms like Google Ads, Bing Ads, Facebook, and Instagram. It helps marketing agencies and businesses manage and scale their paid search and social advertising efforts. Acquisio Turing™ integrates with other Acquisio features and offers robust APIs for programmatic account management and data integration, allowing users to connect with call tracking, CRM data, and other media sources for comprehensive campaign reconciliation and reporting.
Use Cases
- Automating bid and budget management for Google Ads and Bing Ads campaigns.
- Optimizing SEM campaigns 24/7 to improve performance and reduce CPC.
- Managing and scaling paid search and social advertising efforts across multiple platforms.
- Integrating campaign data from various sources (CRM, call tracking) for holistic optimization.
- Providing automated, data-driven insights for marketing agencies managing client ad spend.
Features
Visibility
- Cross-Channel Reporting: Generate customized reports providing a 360-degree view of campaign performance across search, social, and display channels.
- Campaign Cloning: Enhanced features allow users to clone Google and Bing campaigns for efficiency.
- Ad Builder: Tools for creating ads, including a Social Launcher and Ad Builder for social campaigns.
Intelligence
- 24/7 Bid & Budget Management: Automated, continuous optimization of ad campaign bids and budgets using machine learning.
- PPC Performance Optimization: AI-driven adjustments to improve key performance indicators like CPC and overall campaign ROI.
- Multi-Platform Optimization: Optimize campaigns across Google Ads, Bing Ads, Facebook, and Instagram.
Technical Specifications
- Deployment
- SaaS
- API Available
- Yes
AI/ML Stack
- Machine Learning
Integrations
- Google Ads
- Bing Ads
- Google Analytics
- Call Tracking
- CRM Data Connector
- Universal Media Loader
Pricing
- Model
- Custom pricing based on usage/needs
- Starting Price
- Contact sales
- Target Customer
- Mid-Market,Enterprise,Marketing Agencies
About Acquisio
Acquisio is a cloud-based digital advertisement and campaign management platform. It provides software and AI tools to help marketing agencies and SMBs manage, track, and optimize cross-channel PPC campaigns on platforms like Google Ads.
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