Adobe Firefly

Generative AI for creatives to create and edit images, video, and audio content.

by adobe · Content Marketing

Executive Summary

Adobe Firefly is a family of creative generative AI models designed to empower users to create and edit images, video, and audio content using simple text prompts and other inputs. It aims to accelerate creative workflows and enable new forms of expression across various Adobe applications. Firefly offers features such as text-to-image generation, text effects, and generative fill for image manipulation. It is available through various plans, including a standalone Firefly Pro subscription and as an integrated feature within Adobe Creative Cloud subscriptions. Adobe emphasizes ethical AI development, training Firefly on licensed content and public domain images, and providing Content Credentials for transparency.

Use Cases

  • Generate images from text descriptions
  • Apply unique text effects to designs
  • Perform generative fill and expand on images
  • Create and edit video content using AI
  • Generate audio content with AI

Technical Specifications

Deployment
SaaS
API Available
Yes

Integrations

  • Adobe Creative Cloud
  • Adobe Express
  • Adobe Photoshop

Security & Compliance

Certifications: SOC 2 Type 2, SOC 3

Encryption: Data protected by Adobe Common Controls Framework, including encryption.

Pricing

Model
Subscription-based with generative credits
Starting Price
US$0.00 (Free tier available), US$19.99/mo (Firefly Pro)
Target Customer
Individuals,SMB,Enterprise
Contract Type
Monthly, Annual
Free Trial
Yes, Unlimited (Free tier) (no credit card required)

About adobe

Adobe Inc. is an American multinational computer software company that is a global leader in digital media and digital marketing solutions. It offers a wide range of creative, marketing, and document management solutions, empowering users from individuals to enterprises.

Founded: 1982 · Headquarters: San Jose, California, United States · Employees: 1000+ · Public