Consent & Preferences
Capture, manage, and activate consent and preferences to respect privacy rights and personalize engagement.
Executive Summary
OneTrust Consent & Preferences is a comprehensive solution designed to help organizations capture, manage, and activate consumer consent, preferences, and first-party data. It empowers marketing and privacy teams to streamline operations, ensuring consumer transparency and enabling personalized digital experiences while respecting individual privacy rights. The platform provides complete visibility and control over data, facilitating compliance with global privacy regulations. It offers tools to build and manage preference centers, cookie banners, and consent forms, centralizing all consumer choices. With seamless technology partner integrations, robust APIs, and SDKs, OneTrust Consent & Preferences allows for the integration of external systems, enabling efficient data flow and unlocking the full potential of first-party data for enhanced engagement and trust.
Use Cases
- Capturing and managing user consent for data processing activities.
- Activating first-party data to deliver personalized marketing and digital experiences.
- Ensuring compliance with global privacy regulations like GDPR and CCPA.
- Providing consumers with transparency and control over their data preferences.
- Streamlining privacy operations for marketing and privacy teams.
Features
Visibility
- Centralized Preference Center: Provides a single, user-friendly interface for consumers to manage their consent and communication preferences.
- Real-time Consent Dashboard: Offers immediate insights into consent collection rates, opt-ins, and opt-outs across all digital properties.
Intelligence
- Consent Trend Analysis: Analyzes historical consent data to identify trends, optimize collection strategies, and improve user experience.
Support
- Onboarding Guides: Provides comprehensive step-by-step guides for initial setup and configuration of consent and preference management.
- Developer Portal Access: Offers resources, documentation, and tools for developers to integrate OneTrust via APIs and SDKs.
Technical Specifications
- Architecture
- Cloud-native platform with extensive API and SDK support for seamless integration and data flow.
- Deployment
- SaaS
- API Available
- Yes
AI/ML Stack
- AI governance
- AI-assisted assessment
Integrations
- ServiceNow
- ALTR
Security & Compliance
Certifications: SOC 2
Pricing
- Model
- Subscription-based, tiered packages
- Starting Price
- Contact sales
- Target Customer
- Enterprise
- Free Trial
- No
Ratings & Reviews
Gartner: [object Object]/5
About OneTrust, LLC
OneTrust provides the AI-Ready Governance Platform that helps organizations manage privacy, data governance, risk, compliance, and security obligations. Its platform supports privacy management, consent and cookie compliance, third-party risk management, and AI governance workflows to operationalize regulatory requirements and internal policies, enabling responsible data and AI use.
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