FreshBooks

Cloud-based accounting software for small businesses and freelancers.

by freshbooks · Financial Close & Accounting

Executive Summary

FreshBooks is a cloud-based accounting software designed to simplify financial management for freelancers, small business owners, and solopreneurs. It offers robust tools for invoicing, expense tracking, time tracking, and financial reporting, aiming to automate routine tasks and provide a clear view of business health. The platform is known for its user-friendly interface and focuses on helping non-accountants manage their finances efficiently, enabling them to save time and improve cash flow.

Use Cases

  • Freelancers tracking billable hours, sending professional invoices, and managing project expenses.
  • Small businesses automating their invoicing, expense tracking, and generating financial reports for tax season.
  • Consultants billing clients based on project milestones or hourly rates, and tracking meeting times.
  • Online sellers integrating with e-commerce platforms to sync transactions and manage sales tax.
  • Creative agencies collaborating on client projects, assigning tasks, and converting tracked hours into invoices.
  • Contractors logging time and costs for specific jobs and issuing invoices per project phase.

Features

Visibility

  • Dashboard Overview: A central hub providing a quick, customizable overview of key financial metrics like income, expenses, and outstanding invoices.
  • Comprehensive Financial Reports: Generate detailed reports such as Profit & Loss, Balance Sheet, and Cash Flow to gain deep insights into business performance.
  • Client Management: Organize client information, track payment history, and manage all client-related communications in one place.
  • Project Management: Create and manage projects, assign tasks, track progress, and facilitate team collaboration directly within the platform.

Intelligence

  • Automated Invoicing & Reminders: Create professional, customizable invoices, set up recurring billing, and automate payment reminders to ensure timely payments.
  • Smart Expense Tracking: Automatically import and categorize expenses by linking bank accounts, and easily capture receipts via mobile app or email.
  • Time Tracking for Billing: Accurately log billable hours for specific projects or clients and seamlessly convert tracked time into invoices.
  • AI-Powered OCR for Receipts: Utilizes AI to extract key details from receipt photos, significantly reducing manual data entry for expenses.

Support

  • Phone Support: Direct assistance available via toll-free numbers during business hours (Monday-Friday, 8 am to 8 pm ET).
  • Email Assistance: Support provided via email, with experts responding to queries.
  • Live Chat & Chatbot: Real-time assistance through live chat during business hours and 24/7 self-serve support via FreshBot chatbot.
  • Comprehensive Help Center: Extensive online resources, guides, and FAQs for self-service support available 24/7.

Technical Specifications

Architecture
Cloud-native SaaS
Deployment
Cloud/SaaS
Authentication
SSO, MFA, secure logins, role-based access
API Available
Yes
MCP Server
No

AI/ML Stack

  • Machine Learning
  • NLP

Integrations

  • Stripe
  • PayPal
  • Gusto
  • HubSpot
  • Zapier

Security & Compliance

Certifications: SOC 2 Type 1, GDPR, PCI DSS

Encryption: AES-256 at rest, 256-bit SSL encryption in transit

Pricing

Model
Tiered subscription
Starting Price
Lite $17/month (5 clients), Plus $30/month (50 clients), Premium $54/month (unlimited), Select custom. Team member add-on $11/user/month.
Target Customer
Freelancers, SMB
Contract Type
Monthly, Annual
Free Trial
Yes, 30 days (credit card required)

About freshbooks

FreshBooks is a cloud-based accounting software designed primarily for small business owners, freelancers, and self-employed professionals. It provides easy-to-use tools for invoicing, expense management, time tracking, and online payments, simplifying financial reporting and bookkeeping. The platform aims to help service-based businesses manage finances more efficiently and save time.

Founded: 2003 · Headquarters: Toronto, Canada · Employees: 501-1000 · Private