Klarna
Smoooth payments for shoppers, growth for businesses, and flexible financing for all.
Executive Summary
Klarna is a leading global 'Buy Now, Pay Later' (BNPL) platform that empowers consumers with flexible payment options, including interest-free installments, pay-in-30-days, and financing. For businesses, Klarna integrates seamlessly into e-commerce platforms, driving increased sales, higher average order values, and improved conversion rates by offering these payment choices at checkout. The platform assumes credit and fraud risk for merchants, providing a secure and streamlined payment experience. [1, 2, 4, 8]
Use Cases
- Increase average order value and conversion rates for online retailers. [1, 6, 8, 16]
- Reduce shopping cart abandonment by offering flexible payment options at checkout. [4]
- Provide consumers with interest-free installment plans or pay-in-30-days options. [3, 8, 19]
- Protect merchants from credit and fraud risks associated with customer payments. [4, 6, 19]
- Attract new customers and enhance customer loyalty through flexible payment solutions and marketing tools. [10, 19]
- Streamline checkout processes for a smoother customer experience. [3, 8, 19]
Features
Visibility
- Daily Sales Overview: Provides merchants with a clear, real-time summary of their sales performance within the Klarna Merchant Portal. [14]
- Order Management: Enables efficient handling of both online and in-store orders, including capturing, canceling, refunding, and updating orders. [9, 14]
- Settlement Reports: Offers detailed reports explaining all payments made by Klarna to the merchant, available in various formats for accounting. [9, 14]
- Customer Insights: Provides data on customer behavior, preferences, and demographics to help businesses refine strategies. [6]
Intelligence
- Fraud and Chargeback Protection: Klarna assumes credit and fraud risks, protecting merchants from financial losses due to non-payment or fraudulent activities. [4, 6, 19]
- Dynamic Payment Eligibility: Automatically assesses a customer's 'Purchase Power' to offer suitable flexible payment options at checkout. [4]
- Personalized Shopper Experience: The Klarna app offers personalized features like delivery tracking, price drop notifications, and tailored offerings to consumers. [5]
- AI-Powered Customer Support: An AI assistant handles a significant portion of customer inquiries, providing instant, multilingual support 24/7. [5, 12, 24]
Support
- 24/7 Merchant Support: Merchants can access support around the clock via chat, phone, or email for any operational queries. [14, 19]
- AI Assistant & Live Chat: Customers and merchants can get immediate assistance through Klarna's AI assistant and live chat features. [5, 11, 21]
- Developer Documentation: Comprehensive API and SDK documentation is available for seamless integration and development. [9, 23]
Technical Specifications
- Architecture
- Cloud-native SaaS
- Deployment
- Cloud/SaaS
- Authentication
- Standard web authentication, MFA
- API Available
- Yes
- MCP Server
- No
AI/ML Stack
- NLP
- Machine Learning
Integrations
- Shopify
- WooCommerce
- Magento
- Salesforce Commerce Cloud
Security & Compliance
Certifications: PCI DSS Level 1, GDPR
Encryption: AES-256 at rest, TLS 1.3 in transit
Pricing
- Model
- Transaction-based fees
- Starting Price
- Most US merchants pay 5.99% + $0.30 per transaction. [1, 18]
- Target Customer
- SMB to Enterprise
- Contract Type
- Cooperation Agreement (terms vary)
- Free Trial
- No (credit card required)
About Klarna
Klarna is a global digital bank and AI-powered payments and commerce network. Founded in Sweden, it provides online financial services, including buy now pay later options, to millions of consumers and businesses worldwide.